It might seem cheaper and more convenient to buy wine at the supermarket, from a big-box store, or online. But whether you enjoy a glass (or two) of wine every night or only drink occasionally, you’d probably rather get a bottle that you love than waste any amount of money on a wine that doesn’t suit your taste. That’s why you need your own local wine merchant.
Find Wines You Love
It may seem inconvenient to make a special trip to a wine merchant, but you’ll have a far better chance of finding a wine you like. You can even get help finding the right wine as a gift for a colleague, friend, or family member. The right wine merchant will have the connections and knowledge to find the best wines, even if they aren’t from large, well-known vineyards. They will have taken the time to learn about the wines they sell, and they’ll be interested in helping you find the perfect wine for the occasion. After all, you’ll only come back if you feel you received the level of service and quality wine that justifies the extra time you took to visit their shop.
Get More for Your Money
Good wine is worth every penny, but not all expensive wines are good wines. In purchasing wine, you don’t necessarily “get what you pay for.” Some $100 or even $200 bottles only appeal to certain tastes, while there are excellent lesser-known wines with a smaller price tag. The advantage of having a relationship with a small wine merchant is having someone who knows exactly what they’re selling. You can explain what you’re looking for, and they’ll find a wine that suits your taste, irrespective of cost.
Make Yourself a Trendsetter
The wine community includes hundreds of vintages and producers that most people have never heard of. Your local supermarket or big-box beverage store only carries the most common wines—what everyone has seen before. The benefit of having a wine merchant is you’ll be exposed to wines that haven’t been “discovered.”
Like someone who introduces their friends to new musicians or new restaurants, you can use your wine merchant to introduce your social circle to the best wines they’ve never heard of. Instead of just “getting what looks good,” your local wine merchant can direct you toward wines that not only offer great value, but make you look like an expert when you introduce that wine to your friends or family.
Support a Local Business
Now, more than ever, we need to do our part to support local businesses. Every customer makes a difference, so take the time to visit and support your local wine merchant. Instead of blindly browsing the wine aisle at your local grocery store, get help from someone who knows and cares about your wine experience!
Speaking of wines you can’t find anywhere else, visit the Theorem Vineyards shop to find a wine that will please your palate and impress your friends. To make sure you never miss another release, sign up for our mailing list today!
